The Ordinary (Deciem)

📍 Toronto, Ontario

Est. 2013

Toronto-born skincare disruption — no-nonsense, clinical formulas at radical prices. Integrity, always.

✗ Verification not awarded

Founded by Brandon Truaxe in Toronto. Estée Lauder acquired majority in 2021 and full ownership in 2024. Canadian HQ maintained but now US-owned.

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Vancouver, BC

Canada's largest online retailer for eyewear — glasses, sunglasses, and contact lenses.

🍁 Canadian Owned🏢 HQ in Canada

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Montréal, QC

Montréal's EWG-verified, planet-conscious personal care and home cleaning brand in sustainable packaging.

🍁 Canadian Owned🏭 Made in Canada🏢 HQ in Canada

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Toronto, ON

Toronto's clean, high-performance skincare formulated without compromise — all natural, all effective.

🍁 Canadian Owned🏭 Made in Canada🏢 HQ in Canada

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